WINNIPEG (May 27, 2021) – APTN is pleased to announce that the nominations for the Indigenous Music Accelerator (IMA), submitted by RBCxMusic are now open. This new mentorship program will support First Nations, Inuit and Métis musicians actively working in the music industry looking to take their careers to the next level.
Applications for the program will be accepted until July 15, 2021. The Music Incubator of Canada (CMI) will administer the program and work with APTN to select seven Indigenous musicians from across Canada who represent various genres and musical styles. Applicants will have the opportunity to identify desired areas of development in their application.
Successful applicants will receive business / career development advice and opportunities to participate in personal and professional workshops, one-on-one meetings with some of Canada’s top music industry professionals and photo ops. and videos in Toronto.
CMI will offer the program in two parts. Virtual professional development workshops will take place October 4-8, 2021, and in-person photo and video sessions will take place in Spring / Summer 2022 in Toronto (COVID-19 restrictions allow). Travel, accommodation and daily allowances are included in the program.
RBC’s support for the IMA is part of the company’s broader dedication and commitment to the arts, demonstrated by RBCxMusic and the RBC Emerging Artists Project. Since 2015, more than 24,000 alumni have been supported by the RBC Emerging Artists Project through donations from the RBC Foundation to benefit hundreds of arts organizations across Canada, totaling more than $ 8 million per year.
“Getting ahead in the music industry has always been a challenge, especially for Indigenous artists. COVID-19 has compounded these challenges by eliminating opportunities for live performances and traditional audience exposure, ”said Mark Beckles, vice president, Social Impact and Innovation at RBC. “Indigenous musicians across Canada continue to inspire us with their creativity, resilience and commitment to their craft. We are proud to support them through the Indigenous Music Accelerator – and we look forward to seeing their musical careers advance in the years to come.
The IMA is an evolution of APTN Indigenous Day Live’s Music Incubator program, continuing APTN’s long history of supporting music creation as a unique reflection of Indigenous cultures.
In 2019, APTN released the National Study on the Impact of Indigenous Music (NIMIS), which featured the voices of several Indigenous musicians. In the report, “many musicians stress the value of mentors and the importance of seeking and obtaining advice, as the reasons for their success.” The IMA will provide access to the benefits of mentoring.
APTN appreciates the opportunity to partner with RBCxMusic.
“The Aboriginal music industry has incredible talents from all genres of music that can reach a larger audience. The Indigenous Music Accelerator can help our artists gain more visibility and support them on their journey to success, ”said Monika Ille, CEO of APTN.
Successful applicants will be announced in early September 2021. To meet the eligibility criteria, applicants must:
• Be 18 years of age or over;
• Have released music (album, EP or single) during the last two years;
• Plan to release new music in the next 12-16 months;
• Be able to demonstrate a history of performing original live music;
• Currently have an active website and / or social media presence;
• Be able to clearly articulate their objectives around commercial and creative development;
• Identify yourself as Aboriginal (First Nations, Inuit or Métis);
• Be a Canadian citizen;
• Have access to a reliable high-speed Internet;
• Be able to travel to Toronto in the spring or summer of 2022 (if COVID-19 restrictions allow).
For more details on eligibility and the candidate questionnaire, visit native music accelerator.ca. Please note that CMI and APTN will not be able to provide reviews to unsuccessful applications.
APTN launched in 1999 as the world’s first national indigenous broadcaster, creating a window into the remarkably diverse mosaic of indigenous peoples. A respected non-profit and charitable broadcaster, it is the only one of its kind in North America. The network shares our stories of authenticity in English, French and various Indigenous languages to over 10 million Canadian subscribers. With over 80% Canadian content, APTN connects with its audiences through authentic, inspiring and engaging entertainment across multiple platforms.
For more information on the Indigenous Music Acceleration Program and APTN, contact:
Communications Manager, APTN