Assisterhood Industry Mentorship Scheme Expands, Announces NSW and VIC Leaders – Campaign Briefing

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With strong growth in both QLD and VIC, Assisterhood is going national – announcing its expansion to an NSW program in 2023.

Assisterhood is a 1:1 industry mentorship program that connects underrepresented people in creative and communications to mentorship, experience and education. Experienced mentors come from creative, media, marketing, production, design, technology and digital roles.

Charlotte Goodsir, Google Account Strategist (left picture) joins the Assisthood team as NSW Lead, while Jessie Roper, Senior Business Manager at Saatchi & Saatchi (right picture) was promoted to VIC Lead following the program’s success in its first year at Naarm (Melbourne).

“The arrival of Char and Jessie marks the next stage of growth for Assisterhood. They are both excellent, talented and kind women – and I am delighted to have the opportunity to work with them again. says Linh Diep, founder of Assisterhood.

Goodsir and Roper both worked with Diep in Advertising Council Australia’s Youngbloods organization. They join Liz Ballantyne and Isabelle Debnam who run the Assisterhood QLD program.

What started as a mentoring initiative from Meanjin (Brisbane) with five mentors and their respective mentees in 2018, now offers a national program that connects 100 mentors and mentees, organizes regular industry events, collaborations and even a podcast.

Diep encourages more mentees and mentors from regional, disadvantaged and culturally diverse backgrounds to apply next year and says, “You can’t be what you can’t see.

“If you don’t have a leader in your network that you can relate to, definitely consider applying to the program next year.” It’s amazing how much of a difference having someone in your corner makes a difference when they understand what you’re going through. – says Polina Shilenina, Product Manager at Assisterhood.

Together with Goodsir, Assisterhood is starting to recruit a team of NSW volunteers to help launch the program early next year. And with a new series of Assistcasts on the horizon, 2023 is set to empower more women and allies than ever.

Connect with Assisterhood:
Social media – @assisterhood
Podcast – Assistcast

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