Building a Chain of Opportunity for Small Vendors – The New Indian Express

By Express press service

BHUBANESWAR: From helping households order essentials from the comfort of their own home to providing a market link for small vendors to grow their business, a Cuttack entrepreneur has transformed home delivery in Odisha thanks to his startup Grozip.

Launched by Ananda Mishra six years ago, the startup connects small sellers with households through the Grozip app and supports them in their business by ensuring smooth delivery of home essentials. The business now links over 9,000 small kiranas (vendors) to households in Bhubaneswar, Cuttack and Rourkela and has become a source of income and employability for many.

“It all started when I was working with a tech company’s startup ecosystem in the United States and it was extremely difficult to find home grocery delivery for parents in Cuttack,” said Mishra.

As many other businesses were doing well in this field during the period, Mishra discussed the idea with his friends and launched the startup in Odisha in 2016. The startup provided small vendors with a platform marketing, technology and logistics support for product delivery as well as a credit facility of up to Rs 50,000 to grow the business.

Initially, vendors were reluctant to be associated with the company, but as awareness of online business opportunities grew, many showed up to connect.

This has helped them sustain their business during the Covid-19 pandemic as the online platform has expanded their customer base from a particular locality to the whole city. In terms of business, this has allowed the company to grow fourfold.

From a core team of four including Mishra and his three associates Surya Narayan Singhari, Asha Mishra and Sonali Behera, the startup now has a team of 42 including 11 executives and 27 delivery people. It has partnered with OMFED and Adisha to provide quality products to customers.

With more than a lakh of orders and deliveries so far, the company was among India’s top 100 startups in 2021 and was one of the top 40 in the world to gain mentorship from Jack Ma , co-founder of the e-commerce giant. Ali Baba.

“With the support of Startup Odisha, Grozip became one of the top 20 Indian start-ups to represent the country at Expo 2020 in Dubai recently,” Mishra said.

“With internet consumption in India increasing by 400%, we want to make the most of this opportunity in Tier 2/3/4 cities where the demand for home delivery services is huge,” Mishra said.

The start-up plans to expand its services to Sambalpur, Berhampur, Balangir, Barbil and other towns and villages in the state in the coming days. In addition, there are plans to include more riders in the home product delivery system.

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