More than 4,000 will be donated this year through OTLA’s Helmets on Kids program.
White Macgillivray Lester LLP and the Brain Injury Association of Thunder Bay and Area
THUNDER BAY – On Tuesday, June 14 at 10:40 a.m., local injury attorneys from White Macgillivray Lester LLP and the Brain Injury Association of Thunder Bay and Area (BIATBA) will be at St. James Public School (243 St. St. James, Thunder Bay) where they will provide free bicycle helmets to all students (180 students). The Thunder Bay District Health Unit and Eco Superior will also be on hand to provide information on bike safety.
This event is part of the Ontario Trial Lawyers Association’s provincial Helmets on Kids initiative, which will help distribute more than 4,000 bicycle helmets to school-aged children in cities and regions across Ontario.
Duncan Macgillivray is Founding Partner and Personal Injury Lawyer at White Macgillivray Lester LLP in Thunder Bay, Past President of BIATBA and Treasurer of OTLA and Coordinator of Children’s Helmets in Thunder Bay.
“Head injuries are the number one cause of serious injury and death among children on bicycles,” said Macgillivray, “OTLA members are proud to dedicate their time and energy to raising awareness of how the Helmet wearing can help prevent the devastation caused by bicycle accidents, and we’re proud to partner with other like-minded community organizations.
The OTLA Helmets on Kids Community Partnership was launched by OTLA members in 2002. Since its first event, held in London, Ontario, this initiative has distributed more than 25,000 helmets to elementary school students. The program was introduced in Thunder Bay by OTLA and BIATBA in 2012 and has distributed over 1,700 free headsets. This will be the first Helmets on Kids event since the COVID19 pandemic.
The campaign’s mandate is to put a bicycle helmet on the head of every child who needs one and to educate and raise awareness among school-aged children about wearing bicycle helmets. All helmets are purchased with funds donated by OTLA attorneys and their firms.
This year, Bike Helmets on Kids events will take place in May and June in Ottawa, Toronto, Aurora, Halton Region (Burlington), Peel Region, Barrie, Sarnia, Haliburton, Milton, Aurora, Sudbury, Windsor, Simcoe County (Midland) , and Thunder Bay. Each event is also supported locally by community partners. In Thunder Bay, the OTLA has an ongoing partnership with the Brain Injury Association of Thunder Bay and Area. The Brain Injury Association of Thunder Bay and Area (BIATBA) supports people living with an acquired brain injury through education, public awareness, information and advocacy.
For the 2022 Helmets on Kids campaign in Thunder Bay, local OTLA attorneys from White Macgillivray Lester LLP made significant financial donations to help purchase helmets for the Helmets on Kids campaign. All work on the campaign is done by OTLA members, BIATBA members and their partner organizations on a voluntary basis.
The Bike Helmets on Kids campaign has received awards from the Brain Injury Association of Canada (BIAC), the Ontario Brain Injury Association (OBIA) and the Ontario Safety League (OSL) for its contribution to prevention awareness injury and safety education.
According to the Canadian Institute for Health Information, cycling-related injuries are by far the most common injuries caused by summer sports and recreational activities, accounting for half of all hospitalizations. Among the most serious cycling injury admissions in the past decade (those requiring admission to a specialized trauma center), 78% of people hospitalized with head trauma were not wearing a helmet at the time of their injury.