Why did Arsenal remove red from their shirts?

The City of London saw record crimes against teenagers between June 2020 and June 2021. Knife crimes were the highest among these, which caused major nuisance in society and instilled fear in young people. Arsenal and Adidas have come together to work to protect young people in the community from such crimes.

The sports brand will help the London-based club’s already extensive outreach program to work with young people. The purpose of the “More Red” initiative is to provide positive spaces for young people who have a positive impact in communities. To give them opportunities to succeed and protect them from incidents such as crimes committed with a knife.

To promote the initiative, Arsenal FC, one of the most popular football clubs in the world, played in an all-white football kit in a recent FA Cup game against Nottingham Forest. They replaced their signature red and white kit with an all white kit that was not for sale/not for profit. In addition, this toolkit will only be provided to people who have a positive impact on their community.

Statistics

The seriousness of the situation can be gauged by looking at the statistics of recorded crimes. There were over 10,000 knife offenses in the City of London between June 2020 and June 2021. These attacks were also implicated in the record number of murders of teenagers in the city since figures began to be recorded .

Key steps

  • Through this initiative, Arsenal and Adidas will work to bring about positive change. In order to bring about this change, they will invest in creating safe spaces to play football in the community.
  • The creation of the No More Red mentorship program will see young people doing positive work in the community receive support from celebrities like Idris Elba, Ian Wright and more.
  • Young people will have access to talent networks that contribute to community outreach and provide training and other related opportunities to young people.

Major influencers

Actor Idris Elba and legendary footballer Ian Wright are one of the major figures associated with the initiative. The former is also the founder of the Don’t Stab Your Future initiative and in response to ‘No More Red’ he said: “From the time young people leave school, until they are home with their families, there is often a void, a dangerous peak of nothing to do, where nothing can easily turn into something dangerous. If there are still no options for this after school period, we will always see gangs forming. Let’s create options for these young people.

Ian Wright is a former Arsenal player and one of the mentors in the mentorship scheme. He was hopeful as he spoke of the initiative. He said, “Every young person deserves the chance to express themselves. The chance to exist in a safe environment. The chance to live free from fear of violence. By giving young people more places to play sport, more support and access to people who can inspire them, together we can help make a difference for young people in London.”

The iconic all-white kit will also be donated to various organizations that are actively working with young people to eliminate the threat of knife crime. It is a good initiative carried out by Arsenal and Adidas which should help young people in the city of London.

About Bernice Dyer

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